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Memorial Hospital Receives Baby-Friendly Designation

Posted Date: July 16, 2020

Memorial Hospital at Gulfport is proud to announce it has achieved the highly prestigious international Baby-Friendly Designation after a rigorous review process conducted by Baby-Friendly USA, the organization responsible for bestowing this certification in the United States.


This honor demonstrates Memorial Hospital is adhering to the highest standards of care for breastfeeding mothers and their babies. These standards are built on the Ten Steps to Successful Breastfeeding, a set of evidence-based practices recommended by the World Health Organization and the United Nations International Children's Emergency Fund for optimal infant feeding support in the precious first days of a newborn’s life.


“Memorial Hospital has long been a recognized leader in the care of women and newborns,” said Amy Haulsee, Director, Memorial Women and Children Services. “This designation is a tribute to our commitment to ensuring that every woman who delivers a baby at our facility is given the resources, information and support needed to help her and her baby get the best, healthiest start in life.”


The positive health effects of breastfeeding are well documented and widely recognized by health authorities throughout the world. For example, the Surgeon General’s 2011 Call to Action to Support Breastfeeding stated that “Breast milk is uniquely suited to the human infant’s nutritional needs and is a live substance with unparalleled immunological and anti-inflammatory properties that protect against a host of illnesses and diseases for both mothers and children.”


Memorial joins a growing list of more than 20,000 Baby-Friendly hospitals and birth centers throughout the world, 604 of which are in the U.S. These facilities provide an environment that supports breastfeeding while respecting every woman’s right to make the best decision for herself and her family.

About Baby-Friendly USA

As the accrediting body and national authority for the Baby-Friendly Hospital Initiative (BFHI) in the United States, Baby-Friendly USA is responsible for upholding the highest standards in infant feeding care by coordinating and conducting all activities necessary to confer the prestigious Baby-Friendly designation and ensure the widespread adoption of the BFHI in the US. Learn more about Baby-Friendly USA and the BFHI at www.babyfriendlyusa.org.